Use Compression to Make the Web Faster

Use Compression to Make the Web Faster When you have a website, it is more important than ever to catch a person's attention within the first few seconds. If a page does not load within at least 10 to 30 seconds, they often leave the website. This will lead to lost sales, and a lost page view. If you are selling products, services or want to share important information, then it is important to have a quick loading website. Not only do you want a quick loading website, but you also need to have used SEO (Search Engine Optimization) so that your website appears within the top listing of search engine results.

To make your website load faster, you need to take use tools such as GZIP compression. Websites often won't load quick enough because of bugs in a browser, web proxies, anti-virus software or misconfigured web servers. If you are concerned that your page is not loading correctly, use tools such as Page Speed (web performance tool and Apache Module) to make sure that your web content has been compressed.
To compress a file, most website developers and advanced Internet users know that it needs to be zipped. The average index web-page is measured at about 100KB. In computer storage, this may not seem like much, but when loading in a browser, it actually can be quite large. Instead of waiting for a 100KB web page to load, it's more convenient to use a zipped index page instead. A 100 KB web-page turns into just a 10KB web page. The browser will download the zipped index page quicker and then it will be presented the current visitor. With a quicker loading time, more visitors make the decision to stay at your website longer. This results in a possible sale and your content getting read.
If you are an advanced website developer, then you can learn how to add the codes and set up your server with GZIP. Although, if you are a beginner, it will be better to get help or to search for an easy installation code that can be pasted into a HTML document. While it is not extremely difficult to do, there are a few steps that a webmaster needs to take to install the useful tool. To make sure that you get the full effect of GZIP, it is better that a more experienced webmaster have it installed.
It is best to make sure that you take advantage of GZIP so that your website loads quickly. As technology advances, there are tools being created that gets a job done quicker and efficiently. The attention span of the average person has also grown shorter. By having a compressed website, you have a bigger advantage of catching the attention of a potential customer.
Once you have mastered GZIP or have had it installed on your website, then you will need to utilize the power of SEO (Search Engine Optimization). Your website must carry popular keywords within the content that a visitor would search for in order to find you. For example, if you are selling iPod or Tablet PC's, then you need to use keywords such as iPod's, Apple iPod and buy iPod, etc. Research keywords to find out how many Internet users are using that particular search term.
You will have a more successful website when you take advantage of compressing your website with GZIP and utilizing SEO (Search Engine Optimization). It is website/company's top priority to appear within the first ten listings of a search results page and to have quick loading times.
Wesley Hann is a proud member of Syzygy SEO Consultants a search engine optimization company based in Gauteng, South Africa.

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