Your customer is spending money on 'duplicatable' online services. When you see the information being sold to your customer, you should be able to say, "I can create that myself and do it better."
There is a perfect customer for you
Your customer hangs out online
You are more than likely a customer of it yourself
It relates to your intensity
You speak your customer's language
You understand your customer's wants
You do not need to be an expert just know a little in each aspect
You must care about your customer's challenges, wants, goals and desires.
You must be committed to helping your customer to the point that you are willing to create your own banner for them.
I'm going to take you back to my first choice of customer when I got into Information Marketing. I had chosen the horse customer. I knew enough to create The Layman's guide to Horse knowledge and Care, but my gut wouldn't leave it alone. Something wasn't there. Something was missing.
Let me save you from going through what I went through in search of my destined niche.
I never really suffered as a horse customer. I studied and learned all I could. If I searched online for something related to the horse, it was just for snippets of information complementing what I already knew. I mostly bought tangible products, horse blankets, bridles, bits, veterinary products, supplements etc.
I suffered in the self publishing industry. Then I found the answer. Your customer is suffering in your choice of industry. Do you have the solution to their problem? Ask yourself these questions:
Have I walked in these shoes?
Was I blind?
Do I see?
What helped me see?
What did I learn?
Are my burden's now lifted?
Can I share my information?
Can I lift my customer's burdens?
Go on your Investigation & Discovery Mission. Ask yourself this question:
Q. What do I stand for on behalf of other people?
Immerse yourself in three to five niche markets based on your current knowledge and gut instinct. Search every website you can find that is serving your customer.
Record even the simple things. What's on the page when it first opens? What's the message? Is it compelling? Can you make it better? Put all your information into a word document, notepad, spread sheet or journal.
Create 3-5 g-mail accounts, one for each niche
Search your customer niche multiple ways on Google, niche+forum, niche+blog, niche+magazine. Give your new email to every-opt in list and blog you can find. Join every forum and discussion board you can find.
Start getting in sync with the websites. What are they emailing you? Notice what they are saying to your customer and more importantly, notice what they are doing. Study the dialog, the offers and products.
Understand what your customer is buying. What messages are you getting? The single greatest obstacle is lack of knowing your customer. Your customer is a part of you and waiting for you to show up.
There is a perfect customer for you
Your customer hangs out online
You are more than likely a customer of it yourself
It relates to your intensity
You speak your customer's language
You understand your customer's wants
You do not need to be an expert just know a little in each aspect
You must care about your customer's challenges, wants, goals and desires.
You must be committed to helping your customer to the point that you are willing to create your own banner for them.
I'm going to take you back to my first choice of customer when I got into Information Marketing. I had chosen the horse customer. I knew enough to create The Layman's guide to Horse knowledge and Care, but my gut wouldn't leave it alone. Something wasn't there. Something was missing.
Let me save you from going through what I went through in search of my destined niche.
I never really suffered as a horse customer. I studied and learned all I could. If I searched online for something related to the horse, it was just for snippets of information complementing what I already knew. I mostly bought tangible products, horse blankets, bridles, bits, veterinary products, supplements etc.
I suffered in the self publishing industry. Then I found the answer. Your customer is suffering in your choice of industry. Do you have the solution to their problem? Ask yourself these questions:
Have I walked in these shoes?
Was I blind?
Do I see?
What helped me see?
What did I learn?
Are my burden's now lifted?
Can I share my information?
Can I lift my customer's burdens?
Go on your Investigation & Discovery Mission. Ask yourself this question:
Q. What do I stand for on behalf of other people?
Immerse yourself in three to five niche markets based on your current knowledge and gut instinct. Search every website you can find that is serving your customer.
Record even the simple things. What's on the page when it first opens? What's the message? Is it compelling? Can you make it better? Put all your information into a word document, notepad, spread sheet or journal.
Create 3-5 g-mail accounts, one for each niche
Search your customer niche multiple ways on Google, niche+forum, niche+blog, niche+magazine. Give your new email to every-opt in list and blog you can find. Join every forum and discussion board you can find.
Start getting in sync with the websites. What are they emailing you? Notice what they are saying to your customer and more importantly, notice what they are doing. Study the dialog, the offers and products.
Understand what your customer is buying. What messages are you getting? The single greatest obstacle is lack of knowing your customer. Your customer is a part of you and waiting for you to show up.
For free information and instruction and to download my free report, visit my website, howtomakemoneywithebooks.com Annette O'Leary-Coggins is an accomplished author and has enjoyed writing for over 10 years. Annette, formally of Hilton Hotels World Headquarters, also enjoys sharing tips on generating loyal customers, referrals and repeat business.
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