Meta tags are HTML tags that provide additional information about your blog that is unseen by visitors but available to search engines. The meta description tag, for example, provides a short summary of the page content. The keyword meta tags show the keywords and keyword phrases a visitor might use to find your blog. Because of abuse of meta tags search engines have become smarter and most no longer place emphasis on keywords to establish page ranking however keyword meta tags are still used by some search engines so it is a good idea to include them.
1. Login to Blogger if not already logged in
2. Navigate to Design > Edit HTML
3. Back up your template as a precaution by downloading full template to your computer.
4. Check the Expand Widget Templates box
5. Find these lines which will be near the top of your template:
<head>
<b:include data='blog' name='all-head-content'/>
<title><data:blog.pageTitle/></title>6. Paste the following code immediately below
<title><data:blog.pageTitle/></title><b:if cond='data:blog.url == data:blog.homepageUrl'>
<meta content='Place your blog description here' name='description'/>
<meta content='Place your blog keywords here(separated by commas)'
name='keywords'/>
</b:if>7. Enter your blog description between the single quote marks under description. Maximum 150 characters
8. Enter the keywords of your blog between the single quote marks under keywords. Ensure you separate each keyword or keyword phrase by a comma. Make sure your keywords do not exceed 200 characters
By way of example here are the meta tags I use for the home page of Blog Know How:
<b:if cond='data:blog.url == data:blog.homepageUrl'>
<meta content='Find tips,tricks,tutorials,walkthroughs to customize your Blogger Blogspot blog.SEO,Banners,Adsense,gadgets,fixes,feeds,rss,help for beginner bloggers' name='description'/>
<meta content='blog,blogger,blogger.com,blogspot.com,blogspot,blogging,tutorials,tips,blogger help,customize blogger,SEO,make money,gadgets,Google Adsense,banners, feeds,analytics,solutions'
name='keywords'/>
</b:if>
9. Click on the Save Template button
10. To see your description in action you can either navigate to your blog's home page and click on view source in your browser. In Internet Explorer you will find this option in the view menu. A text document will appear which you can scroll through. You will see your description near the top of the document. Alternatively you can check your description in a free Meta Tag Analyzer tool such as Submit Express or SEO Centro
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